The cost of error calculator

What's the real cost to your business when a landing page becomes unavailable, but paid traffic doesn't stop.




Revenue lost

When sending paid media traffic to landing pages that have performance issues or are not available it's not enough to look at the budget spent, but also about the potential revenue lost. So if the ROI of the paid channel $1 spent = $2 dollars earned, then the revenue loss is 2x the amount spent (times pages affected, times duration).

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