How to write the best Google Ads copy?

Author: Imants Krezins

If you're looking to advertise your business online, you'll want to consider using Google Ads. Google Ads is one of the most popular ad platforms online, and for good reason. It's simple to use, and you can target your ads to reach a specific audience. You can also track how well your ads are performing so you can make adjustments as needed.

When creating your Google Ads, it's important to remember that the best ads are the ones that get people to click. To create an effective ad, you need to write compelling copy that will persuade potential customers to take action.

Here are a few tips for writing the best Google Ads copy:

  1. Start with a catchy headline. The headline is the most important part of your ad, so make sure it grabs attention and makes people want to learn more.
  2. Use strong verbs and call-to-action phrases. Your ad should inspire people to take action, so use phrases like “buy now”, “start your free trial”, or “sign up today”.
  3. Be concise and specific. Keep your copy clear and concise, and focus on highlighting the benefits of your product or service.

The importance of writing good Google Ads copy

If you're running a Google Ads campaign, it's important to write good copy for your ads. When people search on Google, they see a list of ads at the top and bottom of the page. The ads that appear are based on the keywords that someone is searching for, as well as the quality of your ad and how much you're willing to pay per click.

Good ad copy can mean the difference between someone clicking on your ad and someone clicking on a competitor's ad. To create effective ad copy, be sure to include your keywords in your ad, as well as a call to action. You may also want to consider using a keyword-rich headline.

Google also offers a variety of tools to help you write effective ads.

What makes good Google Ads copy?

When it comes to creating effective Google Ads, the copy is key. But what makes good Google Ads copy? There are a few things to keep in mind.

First, your ad should be relevant to the keywords you're targeting. If people searching for those keywords don't see a relevant ad, they're likely to click on a competitor's instead.

Your ad should also be enticing, with a clear call to action. You want people to click on your ad and then take the next step, whether that's buying your product or signing up for your newsletter.

Finally, make sure your ad is well-written and error-free. Typos and poor grammar can turn people off and make you look unprofessional.

Find the right psychological approaches

The message needs to be a perfect fit and it can't be boring. Each product and each audience is different and reacts to different stimuli. Therefore it's important to find the right lever. Below are a few to explore:

  • Benefits. Mention the benefits that the product or service will provide.
  • Features. Highlight the features that the product or service offers.
  • Problem. Focus on exploring the problem the person searching is trying to solve.
  • Reviews. Use 3rd party rating aggregators to show a positive rating of the product or service.
  • Solution. Illustrate what solution the user will get by getting the product or service.
  • Testimonials. Leverage social proof by showing what other customers have said about the product or service.

How to write good Google Ads headlines?

When you're creating a Google ad, the headline is one of the most important elements. It's your chance to catch the user's attention and convince them to click through to your website. Here are some tips for writing good headlines:

  1. Make it relevant. The headline should match the user's search query as closely as possible.
  2. Be clear and concise. Don't try to cram too much information into the headline - keep it short and sweet.
  3. Use keywords. Make sure the keywords you use in your headline are included in your ad text as well. This will help improve your ad ranking.
  4. Be creative. Try to think of a catchy or eye-catching headline that will stand out from the competition.

Tips for improving your conversion rates with Google Ads

If you're running a Google Ads campaign, it's important to make sure your ads are as effective as possible. Improving your conversion rates can help you achieve better results from your campaign. Here are a few tips for improving your conversion rates:

  1. Make sure your ads are relevant to what people are searching for.
  2. Write a compelling ad copy that encourages people to click through to your site.
  3. Use effective keywords in your campaigns and target the right audience.
  4. Test different ad variations to see which ones work best.
  5. Optimize your landing pages to ensure a smooth and positive user experience.
  6. Monitor your results and adjust your campaigns accordingly.


In conclusion, writing great Google Ads copy is all about understanding your audience, knowing what to say, and saying it in a way that catches attention. By following these simple tips, you can create ads that are not only effective but also engaging and persuasive. So what are you waiting for? Start writing!

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