Video on landing pages

Author: Imants Krezins

Video is a great way to add a little bit of personality to your landing pages. It gives potential customers the feeling that they are talking to someone face-to-face, which can increase conversion rates. Additionally, videos can be used to showcase your product or service in an interesting and engaging way.

Videos can also help you create a more personal connection with potential customers, which can lead to higher conversion rates. By incorporating video on your landing pages, you can ensure that your visitors stay longer and convert more often than ever before.

A video can help increase conversion rates

If you're looking to boost your online sales, consider adding a video to your marketing mix. According to Adobe Marketing Cloud, videos can help increase conversion rates by up to 50%. So if you're not already using them, now's a good time to start. Here are six reasons why videos can be so powerful:

  1. Videos are social media-friendly - They can be shared on platforms like Twitter and Facebook without feeling awkward or self-promotional.
  2. They're interactive - People love watching videos that they can participate in.
  3. They engage your audience - Video content can engage your audience and increase their level of interest in the product you're selling.
  4. Videos are sharable - You can post videos on social media, which means that they'll be seen by a lot of people.
  5. They can help you scale your business - If people like the video, they'll be more likely to buy from you or recommend your work to a friend.
  6. They can generate leads - If people like your video, they'll be more likely to contact you or visit your website.
  7. They can help you build followers - If you have a lot of followers, people will be more likely to follow you because they're interested in what that particular person is up to.

Videos can help clarify the purpose of a landing page

When it comes to online marketing, landing pages are essential. They're the pages you drive traffic to in order to achieve a specific goal, whether that's getting people to sign up for your email list, download a white paper, or make a purchase.

But all too often, landing pages can be confusing or unclear about what the visitor is supposed to do. That's where videos can come in handy. By including a short video on your landing page, you can quickly and easily explain the purpose of the page and show visitors what they need to do in order to reach their goal.

Not only is using video an effective way to communicate with your visitors, it's also been shown to be highly effective at increasing conversion rates. In fact, studies have shown that adding a video to a landing page can increase conversion rates by up to 80%.

Videos can be used to show off your product or service

If you're looking for a creative way to show off your product or service, consider using a video. Videos can be used to provide an overview of your product or service, demonstrate how it works, or show off its features. They can also be used to create a "teaser" video to generate interest in your product or service.

Creating a video can be a lot of work, but the results can be worth it. If you're not sure where to start, there are plenty of resources available online that can help you get started. Just make sure that your video is high quality and well-made, so that it will stand out from the competition.

Videos can create a more personal connection with your audience

People like to feel connected. We are drawn to others who make us feel seen and heard. In a world where we are constantly connected to technology, it's no wonder that video has become such an important tool for businesses. By using video, you can create a more personal connection with your audience, which can result in more sales and conversions.

Video is especially powerful when used as a way to humanize your brand. When people can see the faces of the people behind the company, they are more likely to trust you and want to do business with you. Video also allows you to communicate your message in a way that is both informative and entertaining, which can help keep people engaged longer. If you're not currently using video as part of your marketing strategy, now is the time to start.


In conclusion, using a video on your landing page can be an effective way to increase conversion rates. By creating a video that is engaging and relevant to your target audience, you can help persuade them to take the desired action. As with any marketing strategy, it is important to test different approaches to see what works best for your business. So, consider using a video on your landing page and see how it impacts your results.

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