46 Value proposition examples

Author: Imants Krezins

What is a value proposition? Simply put, it's the reason someone should choose your product or service over those of your competitors. A good value proposition will make your product or service seem like the best option available and will help you to attract customers who would otherwise be unwilling to switch. It can be as simple as saying that your product or service is cheaper than your competitors', faster and easier to use, or more reliable. The key is to come up with something that resonates with your target audience, and that can help you differentiate yourself from your rivals.

46 Value proposition examples

  1. Bitly: Shorten. Share. Measure
  2. Bluehost: Free domain name and SSL certificate
  3. Bovada: Raise Your Game
  4. Budweiser Beer: The Great American Lager
  5. Constant Contact: Powerful email. No restrictions
  6. Coursera: Your course to success
  7. DogVacay: Find the Perfect Pet Sitter Near You
  8. Dollar Shave Club: A Great Shave for a Few Bucks a Month
  9. DuckDuckGo: Truly private web browsing
  10. Evernote: Remember Everything
  11. Fundly: Raise Money for Anything
  12. Gengo: People-Powered Translation at Scale
  13. Gusto: “Payroll and Benefits Designed for Modern Businesses”
  14. HelloFresh: Stressfree meals
  15. HubSpot: Tech you need to help your business grow effectively
  16. Intuit: Simplify the Business of Life
  17. Invision: Better design collaboration
  18. JORD: Luxury Hand-Crafted All-Natural Wooden Watches
  19. Ladders: Move Up In Your Career
  20. LegalShield: Worry Less. Live More
  21. Listia: Sell Your Old Stuff. Get New Stuff for Free
  22. MailChimp: Integrated marketing platform
  23. Mint: Personal finance management made easy
  24. Nike: Made from at least 40% recycled materials
  25. Ooma: Work from home or anywhere, and stay connected
  26. Patagonia: Making lasting products
  27. Periscope: Explore the world through someone else's eyes
  28. Pinterest: The World's Catalog of Ideas
  29. Proven: The One Stop Shop for Small Business Hiring
  30. Puma: Forever faster
  31. Locu: Get Found Online
  32. Lyft: Rides in Minutes
  33. Salesforce: Connect to Your Customers in a Whole New Way
  34. SEMrush: Get measurable results
  35. Shopify: Anyone, anywhere, can start a business
  36. Skillshare: Learn a New Skill Each Day
  37. Slack: Making working lives pleasant, simple and productive
  38. Spotify: Music for Everyone
  39. Square: Start Selling Today
  40. Stripe: Web and mobile payments, built for developers
  41. Target: Expect More, Pay Less
  42. Thumbtack: Consider it Done
  43. TikTok: Make your day
  44. Tortuga Backpacks: Bring Everything You Need Without Checking a Bag
  45. Uber: Get there: Your day belongs to you
  46. Vimeo: Make Life Worth Watching
  47. Walmart: Save Money. Live Better
  48. Weebly: Free, but effective websites
  49. WooCommerce: Build exactly the eCommerce site you want
  50. WordPress: Build simply
  51. WP Engine: WordPress Hosting, Perfected
  52. Zapier: Connect Your Apps and Automate Workflows

Why is value proposition important?

In order to be successful in business, it is important to have a clear and concise value proposition. A value proposition is a statement that defines the benefits a company offers to its customers. It is a way of differentiating a company from its competitors and convincing potential customers to do business with you.

Your value proposition should be clear and easy to understand. It should outline what makes your company unique and why customers should choose you over your competitors. It is also important to make sure your value proposition is relevant to your target market. If it is not, you will likely not be successful in attracting new customers.

A strong value proposition can help a company grow and succeed in today's competitive marketplace. If you can effectively communicate the benefits of doing business with you, you will be able to attract more customers and increase sales.

What are the benefits of a strong value proposition?

When it comes to business, a strong value proposition is key. It can mean the difference between success and failure. What is a value proposition? It’s a statement that defines the benefit of using your product or service. A well-crafted value proposition spells out what you do, how you do it better than anyone else, and what makes you different.

So why is a strong value proposition so important? First, it helps you attract new customers. People are more likely to try something if they know what they’re getting into. A good value proposition tells them exactly what they can expect from your product or service. Second, it helps you keep current customers. They’ll be more likely to stick with you if they know that you offer something unique and valuable. Finally, a strong value proposition gives you a competitive edge.

What are some common mistakes when creating a value proposition?

When businesses are creating their value propositions, there are a few common mistakes that can happen. One of the most common is not differentiating themselves enough from their competitors. If two companies are offering the same thing, but one company has a better price or a more unique selling point, then the company with the better price or unique selling point is going to be more successful.

Another mistake that can be made is not having a clear message. When crafting a value proposition, it’s important to make sure everything is clear and concise so that potential customers know what they’re getting. Additionally, it’s important to make sure the value proposition is believable. If a company is claiming they have the best product or service in the world, but their product or service isn’t actually that good, then people aren’t going to believe them.

How to create a value proposition?

Creating a value proposition can be tricky. It's important to find the right mix of what your company offers and what the customer wants. There are a few things to consider when crafting your company's value proposition:

  1. What are your unique selling points? What makes your company different from its competitors? Why should the customer choose you?
  2. What are the customer's needs and wants? What problem is the customer trying to solve? What are their goals and objectives?
  3. How can you meet the customer's needs and wants? What solutions or services can you provide that will address their issues or help them achieve their goals?
  4. How do you communicate your value proposition to the customer? What words or phrases can you use that will resonate with them and make them want to learn more about what you have to offer?

How to improve your value proposition?

When it comes to business, nothing is more important than your value proposition. This is what convinces customers to do business with you rather than your competitors. If you're not sure how to improve your value proposition, here are a few tips:

  1. Make sure your pricing is reasonable. No one wants to overpay for a product or service, so make sure your prices are in line with what customers are expecting to pay.
  2. Offer a great selection of products or services. If you can offer something that your competitors don't, you'll be more likely to win over customers.
  3. Focus on quality. Customers want to know that they're getting the best possible product or service, so make sure your quality is top notch.
  4. Stand out from the competition.


In conclusion, a value proposition is an important part of any business. It helps to explain what your company does and why customers should care. By creating a clear and concise value proposition, you can better engage potential customers and convert them into loyal clients.

So, what is your company's value proposition? What can you offer customers that no one else can? And most importantly, why should they care? These are the questions you need to answer in order to create a powerful and effective pitch.

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