How to design product pages that sell?

Author: Imants Krezins

There are a few things you can do to make your product pages sell better. First, make sure the text is easy to read. Use large fonts and clear spacing so customers can quickly scan the page for the information they need. Also, make sure the images are high-quality and help explain what the product does. Finally, include helpful descriptions of features and use keywords that buyers might be looking for.

The anatomy of a product page

A product page is one of the most important pages on a website. It's where customers go to learn about your product and make a purchase. Here are some of the key elements of a product page:

  1. Product Image. The first thing customers see is the product image. Make sure it's high quality and accurately represents the product.
  2. Title. The title should be short and descriptive and include the key features of the product.
  3. Description. The description should include all of the key details about the product, as well as any available reviews or endorsements.
  4. Price. The price should be clear and easy to find and include any shipping or taxes that apply.
  5. Customer Reviews. Customer reviews are important because they help customers decide whether or not to buy the product.
  6. Product Specs. This section includes all of the technical specifications for the product, such as size, weight, and dimensions.

Write a compelling product description

When shoppers are looking to buy a product, they want to know all about it before making a purchase. This is why it's important to write a compelling product description that will make them want to buy your product.

Your product description should include details about the product, such as what it is made of, how it works, its features and benefits, and any other pertinent information. It's also important to make your description interesting and engaging so that shoppers will want to read more.

If you can create a sense of urgency or excitement around your product, you're more likely to convert browsers into buyers. So take the time to craft a well-written product description that will convince shoppers that your product is the best one for them.

Answer questions that shoppers might have about your product

When shoppers have questions about your product, they might not buy it if they can't find the answer on your website. That's why it's important to answer shoppers' questions on your website. You can do this by including a FAQ page or by answering questions in your product descriptions.

Answering shoppers' questions on your website can help you sell more products. When shoppers can easily find information about your product, they're more likely to buy it. Additionally, answering questions can help you build trust with shoppers. They'll know that you're knowledgeable about your product and that you're willing to help them solve any problems they may have. Answering questions on your website is a great way to improve the shopping experience for your customers.

Bring your product to life with images

In today's world, it's more important than ever to bring your product to life with images. With online shopping becoming more and more popular, customers are looking for products that catch their eye and make them want to buy. This is where product images come in.

Product images are key to attracting customers online. They give customers a chance to see what the product looks like from every angle, and they help customers imagine how the product would look in their own homes. Good product images can also make a customer feel like they're getting a good deal since they can see the value of the product up close.

If you're looking to sell products online, it's essential to invest in good product photography. With the right images, you can attract more customers and boost your sales!

Provide additional product details

When a customer is interested in a product, they will often go to a website to find out more about it. This is where providing additional product details comes in handy. By providing images, videos, and detailed descriptions on your website, you can help the customer learn everything they need to know about the product before making a purchase.

This not only increases the chances that the customer will make a purchase but also builds trust. After all, if you're not willing to provide information about your products, why should customers trust you?

Additionally, providing additional product details allows customers to do their own research before making a purchase. This can save them time and money in the long run.

Highlight customer testimonials

When potential customers are looking for a business to work with, they will often look for testimonials from past customers. This is because they want to get an idea of what it would be like working with the company and whether or not they would be happy with the results. A website that features customer testimonials is more likely to convince potential customers to do business with them than one that does not.

One of the best ways to convince potential customers to do business with you is by highlighting customer testimonials on your website. Customer testimonials can show off the results that you have been able to achieve for past clients and give potential customers confidence in your ability to help them as well.

Give shoppers a clear call to action

When shoppers visit your website, it is important that they are given a clear call to action. This means telling them what you want them to do, whether it is to buy a product, sign up for a newsletter, or download a coupon. If shoppers don't know what you want them to do, they may not take any action at all. This can result in lost sales and customers.

Make sure your call to action is clear and easy to see. It should be placed prominently on your website, preferably in the top third of the page. Use strong verbs such as “buy,” “shop,” “register,” and “download” to encourage shoppers to take the desired action.


In conclusion, by following the tips provided in this blog, you can design product pages that will help increase your sales. Remember to keep your page simple and easy to navigate, use clear and concise language, and make sure to showcase your products in the best light possible. With a little bit of effort, you can create a page that will not only be informative for your customers but persuade them to make a purchase as well.

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