Power words to boost your conversion rate

Author: Imants Krezins

In the business world, it is important to be able to use power words in order to get your point across. When you are trying to sell a product or service, or when you are trying to get a point across at a meeting, using power words can help you to be more effective. Power words are words that have a lot of impact, and that make an impression on the listener or reader.

Some of the most powerful words in the English language are “I”, “you”, “we”, and “our”. When you start your sentence with one of these words, it grabs the listener's attention. Other powerful words include “absolutely”, “amazing”, and “incredible”. These words convey emotion and enthusiasm, which can be very persuasive.

What are Power Words?

There are certain words that have the ability to influence and persuade people more than others. These words are called "power words." Power words can be used to create a positive or negative reaction in people, depending on the context in which they're used.

Some power words have the ability to create a sense of urgency or fear in people. For example, the word "fire" can create a sense of panic in people who hear it. Other power words can be used to create a feeling of excitement or happiness. For example, the word "party" can make people feel happy and excited.

Power words are often used in advertising and marketing to get people to buy products or services. However, they can also be used in other contexts, such as when trying to persuade someone to do something or when trying to get them to feel a certain way.

Anger Words

Anger is a very powerful emotion and it makes us irrational, which then can lead us to make choices that actually have no bearing on the thing that initially made us angry. Stirring up anger at something for which your product or service is a solution can be something very powerful.

Abuse, Agitate, Annoy, Arrogant, Ass kicking, B.S., Backstabbing, Beat down, Boil over, Broke, Brutal, Buffoon, Bullshit, Bully, Corrupt, Coward, Crooked, Crush, Diatribe, Diminish, Disgusting, Evil, Exploit, Fear, Force-fed, Foul, Greedy, Hate, Hostile, Know it all, Lies, Loathsome, Loser, Lying, Maul, Miff, Money-grubbing, Morally bankrupt, Nazi, No Good, Obnoxious, Payback, Pitiful, Pound, Preposterous, Provoke, Punish, Raise hell, Rant, Revolting, Ruthless, Screw, Sick and Tired, Smug, Sneaky, Sniveling, Snob, Snooty, Snotty, Stink, Stuck up, Thug, Underhanded, Vicious, Victim, Violent, Waste, Weak, Worst, Wounded

Curiosity Words

Are you curious about what curiosity words are? Well, wonder no more! Curiosity words are words that make you want to know more. They can be used to pique someone's interest or to create suspense. Some common curiosity words include: who, what, when, where, why, and how.

Curiosity words are a great way to add intrigue to your writing. They can help keep the reader engaged and make them want to find out more. By using curiosity words effectively, you can create an air of mystery and suspense that will keep people reading. So next time you're stuck for a good lead-in or need to add some excitement to your writing, try using a few curiosity words!

When used correctly, curiosity words can help grab your readers' attention and keep them engaged. They can also help persuade readers to take action.

There are many different types of curiosity words that you can use on your website. Some of the most common ones include why, how, what, and when. You can also use less common words such as where, who, and what if.

When using curiosity words, be sure to focus on the benefits they offer your readers. For example, if you're using a word like how, explain how the reader will benefit from learning more about your topic.

Astonishing, Backdoor, Banned, Be the first, Become an insider, Behind the scenes, Bizarre, Black market, Blacklisted, Bootleg, Censored, Class full, Classified, Closet, Concealed, Confessions, Confidential, Controversial, Cover-up, Covert, Crazy, Cringeworthy, Dark, Elusive, Extraordinary, Eye-opening, Forbidden, Forgotten, Hidden, Hilarious, Hush-hush, Illegal, Illusive, Incredibly, Insane, Insider, Interesting, Invitation only, Key, Limited, Little-known, Login required, Lost, Members only, Myths, Odd, Off the record, Off-limits, On the QT, Outlawed, Priceless, Private, Privy, Psycho, Remote, Restricted, Ridiculous, Secret, Secrets, Shh!, Shocking, Smuggled, Sneak peek, Spoiler, Strange, Stunning, Supersecret, Thought-provoking, Top secret, Trade secret, Unauthorized, Unbelievable, Uncharted, Unconventional, Under the table, Under wraps, Underground, Undiscovered, Unexplained, Unexplored, Unheard of, Unique, Unlock, Unsung, Untold, Unusual, Wacky, Withheld, Zany.

Fear Words

Fear words are words that can cause a person to feel fear. They are often used to scare people into doing something, or to make them afraid of something. Some common fear words are:

Agony, Annihilate, Apocalypse, Armageddon, Assault, Backlash, Beating, Beware, Blinded, Blood, Bloodbath, Bloodcurdling, Bloody, Bomb, Bufoon, Bumbling, Cadaver, Cataclysmic, Catastrophe, Caution, Collapse, Corpse, Crazy, Cripple, Crisis, Danger, Dangerous, Deadly, Death, Destroy, Devastating, Disastrous, Drowning, Dumb, Embarrass, Epidemic, Fail, Feeble, Fired Fool, Fooled, Frantic, Frightening, Gambling, Gullible, Hack, Hazardous, Hoax, Horrific, Hurricane, Insidious, Invasion, IRS, Jail, Jeopardy, Lawsuit, Looming, Lunatic, Lurking, Meltdown, Mired, Mistake, Murder, Nightmare, Painful, Pale, Panic, Peril, Piranha, Pitfall, Plague, Played, Plummet, Plunge, Poison, Poor, Prison Pummel, Pus, Reckoning, Refugee, Revenge, Risky, Savage, Scary, Scream, Searing, Shatter, Shellacking, Silly, Slaughter, Slave, Smash, Strangle, Stupid, Suck, Suffering, Tailspin, Tank, Targeted, Teetering, Terror, Terrorist, Torture, Toxic, Tragedy, Trap, Trauma, Vaporize, Victim, Volatile, Vulnerable, Warning, Worry, Wounded, Wreaking havoc.

Greed words

Greed is defined as the normal human urge to desire more things than we truly require.

These powerful words can elicit that response by appealing to people's fears of scarcity and loss, or simply by making something appear more important than it actually is.

Bargain, Before, Best, Big, Billion, Bonanza, Bonus, Cash, Cheap, Deadline, Discount, Dollar, Don't miss out, Double, Economical, Exclusive, Expires, Explode, Extra, Fast, Feast, Final, First, Fortune, Frenzy, Frugal, Gift, Giveaway, Greatest, Guilt-free, Hurry, Inexpensive, Instantly, Jackpot, Last chance, Limited, Luxurious, Marked down, Massive, Monetize, Money, More, Nest egg, Never again, New, Now, Pay zero, Premiere, Price break, Prize, Profit, Quadruple, Quick, Reduced, Rich, Running out, Sale ends soon, Save, Savings, Six-figure, Skyrocket, Soaring, Special, Surge, Treasure, Triple, Ultimate, Up-sell, Value, While they last, Whopping.

Lust Words

They're the words we use when we want something really bad. They're the words that make our hearts race and our bodies tingle. Lust words are the ones that make us feel alive.

Alluring, Brazen, Captivating, Charismatic, Compelling, Crave, Depraved, Desire, Dirty, Enchanting, Engaging, Exotic, Exposed, Fascinating, Flirt, Forbidden, Hypnotic, Intriguing Lascivious, Lick, Lonely, Lovely, Lust, Magnetic, Mind-blowing, Mischievous, Mouthwatering, Naked, Naughty, Obsession, Passionate, Pleasurable, Promiscuous, Provocative, Riveting, Scandalous, Sensual Sex, Shameless, Sinful, Sleazy, Sleeping, Spank, Steamy, Stimulating, Striking, Sweaty, Tantalizing, Tawdry, Tease, Thrilling, Uncensored, Urge, Wanton, Whip, Wild.

Sloth Words

In the online world, sloth is defined as the avoidance of work: people are not motivated to do anything more than the bare minimum to attain their goals.

Make advantage of these powerful phrases to make your lead magnets more digestible, your goods sound more beneficial, and your headlines more alluring by including them in your content.

Accessible, All-inclusive, Basic, Building blocks, Cheat sheet, Child's play, Cinch, Clear, Complete, Components, Comprehensive, Copy, Downloadable, Easy, Economical, Efficient, Effortless, Elementary, Elements, Factors, Fail-proof, Fill in the blanks, Formula, Free, Freebie, Gift, Guide, How-to, In less than, In record time, Index, Ingredients, Instant, Itemized, Kickstart, Light, List, Manageable, Manifest, Mere, Minutes, Model, Mold, No nonsense, No problem, No sweat, Nothing to it, Now, On demand, Painless, Pattern, Picnic, Piece of cake, Plain, Printable, Quick, Ready, Replicate, Report, Roadmap, Simple, Simple as ABC, Smooth, Smooth sailing, Snap, Straightforward, Steal, Steps, Swipe, Template, Tools, Uncomplicated.

Trust Words

When it comes to our words, sometimes the simplest are the most profound. Trust is one of those words. What does it mean to trust someone? Dictionary.com defines trust as “confidence in the truth or veracity of something or someone.”

According to, Accredited, Anonymous, Approved, Authentic, Authoritative, Authority, Backed, Because, Best, Best selling, Bona fide, Cancel anytime, Case study, Certified, Dependable, Don't worry, Endorsed, Ensured, Expert, Fully refundable, Genuine, Guaranteed, Improved, Ironclad, Lifetime, Moneyback, No obligation, No questions asked, No risk, No strings attached, Official, Pay zero, Privacy, Professional, Protected, Proven, Recession-proof, Recognized, Refund, Reliable, Research, Results, Safety, Scientifically proven, Secure, Studies show, Tested, Track record, Try before you buy, Unconditional, Verify, Well respected, Worldwide.

Vanity Words

Most people know what vanity words are, but they may not know the technical definition. Vanity words are words that are used to make a person or thing sound more important than it really is. For example, the word "unique" is often used as a vanity word because it is overused and doesn't really mean anything. Other examples of vanity words include "amazing," "incredible," and "extraordinary".

Ahead of the game, Amazing, Amplify, At the top, Attractive, Awe-inspiring, Beautiful, Bold, Booming, Boost, Boss, Brassy, Bravery, Brazen, Bright, Brilliant, Cheer, Clever, Conquer, Courage, Crowned, Daring, Dazzling, Defiance, Drop-dead, Effective, Elegant, Elite, Enchant, Epic, Fearless, Fortunate, Foxy, Genius, Good-looking, Gorgeous, Guts, Handsome, Hero, Jaw-dropping, Jubilant, Kick ass, Knockout, Legendary, Lucky, Magic, Mind-blowing, Moneymaking, Notable, Noteworthy, Optimal, Prosperous, Quick-witted, Remarkable, Sassy, Saucy, Sensational, Smart, Spectacular, Spine, Staggering, Strong, Stunning, Successful, Super-human, Triumph, Turbo charge, Ultimate, Unbeaten, Undefeated, Valor, Vanquish, Victory, Wealthy, Wonderful, Wondrous, You.


In conclusion, using power words can help you to be a more effective writer. They add punch and emotion to your writing, and can help to keep your reader engaged. When choosing power words, think about the feelings you want to evoke in your reader, and choose words that will do that. Be sure to use them sparingly, or they will lose their impact. And finally, always be sure to read your work aloud to make sure the power words are effective and sound right.

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