What makes a homepage different from a landing page?

Author: Imants Krezins

When someone visits a website, they are looking for something specific. A homepage is the first thing that someone sees when they enter the website. A homepage should be eye-catching and informative. There are many different things that make a homepage different from a landing page.

A landing page is typically used to convert visitors into customers. A homepage should be designed to attract visitors and keep them on the site. Landing pages usually have more ads and are designed to capture people's attention quickly.

Purpose of a homepage

A homepage is a website's main page. It is the first page that a visitor sees when they open the website. The homepage typically contains a summary of the website's content, as well as links to the most important pages on the website.

The purpose of a homepage is to provide visitors with an overview of the website's content and to provide them with easy access to the most important pages on the website. The homepage should be designed in a way that makes it easy for visitors to find what they are looking for.

Purpose of a landing page

A landing page has one specific purpose: to get the visitor to take the desired action. That might be signing up for a mailing list, downloading a white paper, or buying a product. The page must be focused and concise, with no wasted space or text.

The design of the page should be attractive and eye-catching, and the copy should be compelling. The goal is to convince the visitor that taking the desired action is in his best interest. The landing page must also be easy to navigate, so the visitor can easily find what he's looking for.

Some common elements of a landing page are a headline that explains the offer, bullet points that list the benefits, and a form where the visitor can enter his contact information or purchase information.

The layout of a homepage is typically more complex than a landing page

When it comes to website design, there is a big difference between a homepage and a landing page. A homepage typically has a more complex layout than a landing page. This is because a homepage needs to provide an overview of the entire website, while a landing page only needs to provide information about the product or service that is being offered.

A homepage typically contains several different sections, such as a menu bar, a banner area, and a content area. The menu bar contains links to the different pages on the website, while the banner area usually contains an advertisement or slogan. The content area is where most of the information is located, and it can be divided into several different subsections.

A homepage typically has more content than a landing page

When you're looking to create a website, you'll quickly realize that there are two main types of pages: homepages and landing pages. Homepages are the main pages of a website while landing pages are typically used to drive users to a specific action, such as signing up for a mailing list or making a purchase.

Interestingly, though, many people mistakenly believe that landing pages should have more content than homepages. In reality, though, this isn't always the case. A homepage typically has more content than a landing page because it needs to provide users with an overview of the entire website. It needs to show them what the site is about and what different sections it contains.

Landing pages, on the other hand, don't need to do this as much because their primary goal is to get users to take a specific action.

A homepage may have multimedia elements, such as images and videos

A homepage may have multimedia elements, such as images and videos. This can add interest and visual appeal to the page. Additionally, multimedia can help to convey information more effectively than text alone. For example, a video can show how to use a product, while an image can highlight the features of a product. On the other hand, landing pages may not have much multimedia content. This is because they are primarily used to gather leads and convert a visitor into a customer. Landing pages often lack multimedia because it can distract visitors from the primary goal of the page.

A homepage may include social media buttons

When creating a website, many people wonder if they should include social media buttons on their homepage. The answer to this question depends on your goals for your website. If you want to use your website as a platform to share your latest blog posts or to drive traffic to your social media profiles, then it makes sense to include social media buttons on your homepage. However, if you're more interested in using your website as a lead generation tool, then you may want to avoid including social media buttons on your homepage. Instead, you can add them to specific pages on your website that are relevant to the offer you're promoting.


In conclusion, a homepage is different from a landing page because it provides more information about the company or product, while a landing page focuses on one specific offer or goal. A homepage also typically has more navigation options, which can lead to higher click-through rates. Finally, a homepage's design and layout are typically more cluttered than a landing page, making it more difficult to draw attention to the most important elements.

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